Customer Related Social Stressors and Mental Health of Sales Girls: Moderating role of Sexual Harassment

Abstract

The current study explored the relationship between customer related social stressors and mental health among sales girls by analyzing the dynamics of functioning of sales girls at the job with thecustomer. The study was conducted using non-probability convenient sample consist of 200 sales girls including evening and morning shift, with the age range of 20 to 35 years (M= 24.86, SD= 3.59) with at least 6 monthssales job experience. The data collected from various Malls and shopping centers of Lahore. Customer Related Social Stressors (CSS) and Mental Health Continuum-Short Form (MHC-SF) were used as the data collection instruments. Pearson correlation and regression analysis was employed and the results showed that costumer related social stressors was found to be significantly negatively association with emotional wellbeing and social wellbeing whereas sexual harassment was found to be significantly negativelycorrelated with Social Wellbeing and Psychological Wellbeing. Sexual Harassment, Customer Related Social stressors and Interaction term of both were found to be negative and significant predictors of psychological wellbeing.